Because the reasons Alice is facing a cam girl doppelgnger are never the point; the film is about the fear the situation instills in her, the ways it disempowers her, and the ways combating the scenario lets her resolve her internal dichotomies.

Cam follows a young woman named Alice, a popular cam worker who one day finds she's been replaced on her very own channel. Interestingly, the culprit is her doppelganger, indistinguishable from herself.